Project Overview Context: We already have an active e-commerce marketplace website in Morocco (similar to Amazon/Jumia), but the current site is slow and its design no longer meets modern user expectations. Main Objective: To create a fast, smooth, and user-friendly native mobile application (Android & iOS) with a modern and attractive design to improve user experience, increase conversion rates, and boost customer loyalty. 2. Expected Features 2.1 Core Features Product catalog with advanced filters (categories, price, brand, reviews, etc.) Fast and intelligent search functionality Detailed product pages (photos, description, price, stock, reviews, specifications) Easy-to-use shopping cart and checkout process Secure order processing and payment integration (local and international gateways) User account management (profile, orders, tracking, wishlist) Push notifications for promotions, order status, product alerts Customer ratings and reviews system Integrated customer service (chat or contact form) Multi-language support (Arabic, French, English) 2.2 Advanced Features (optional) Personalized recommendations based on purchase and browsing history Loyalty and rewards program integration Express delivery option with real-time tracking Returns and refunds management directly from the app 3. Design & User Experience Modern, clean, responsive design adhering to iOS & Android standards Intuitive and smooth interface with simple, fast navigation Branding consistent with the existing website (logos, colors, typography) Animations and transitions for enhanced user experience Accessibility considerations (font sizes, contrast, etc.) 4. Performance Load time under 3 seconds Optimized API requests to minimize data usage Efficient memory and resource management to prevent crashes 5. Technologies & Integrations Native or cross-platform development (Flutter, React Native) to be decided based on proposals Existing backend (website): ensure API compatibility for syncing products, orders, and users Payment solutions integration (e.g., PayPal, CMI, local bank cards) User data security and compliance (GDPR if applicable) 6. Deliverables Fully functional mobile application for Android and iOS Well-documented source code Technical documentation and user guide Post-delivery support for bug fixes and updates (to be defined)